:root{
    --bg-deep:#0A2A1F;
    --bg-mid:#123A2B;
    --bg-soft:#1B4A38;
    --surface:#EDF2E6;
    --surface-line:#D7E1D0;
    --ink:#0D1F17;
    --ink-soft:#3C5347;
    --paper:#F5F4EC;
    --paper-dim:#CFE0D6;
    --teal:#33C2A2;
    --teal-deep:#1C8E75;
    --orange:#E8813F;
    --orange-deep:#C4652A;
    --radius-sm:6px;
    --radius-md:14px;
    --maxw:1180px;
  }
  *{box-sizing:border-box;}
  html{scroll-behavior:smooth;}
  body{
    margin:0;
    font-family:'Space Grotesk', sans-serif;
    background:var(--bg-deep);
    color:var(--paper);
    line-height:1.6;
    -webkit-font-smoothing:antialiased;
  }
  h1,h2,h3{
    font-family:'Fraunces', serif;
    font-weight:560;
    line-height:1.08;
    margin:0;
    letter-spacing:-0.01em;
  }
  p{margin:0;}
  a{color:inherit;text-decoration:none;}
  .wrap{max-width:var(--maxw); margin:0 auto; padding:0 28px;}
  img,svg{display:block; max-width:100%;}

  /* focus visibility */
  a:focus-visible, button:focus-visible{
    outline:2px solid var(--teal);
    outline-offset:3px;
  }
  @media (prefers-reduced-motion: reduce){
    *{animation:none !important; transition:none !important;}
  }

  /* ---------- HEADER ---------- */
  .site-header{
    position:sticky; top:0; z-index:40;
    background:rgba(10,42,31,0.86);
    backdrop-filter:blur(10px);
    border-bottom:1px solid rgba(245,244,236,0.08);
  }
  .site-header .wrap{
    display:flex; align-items:center; justify-content:space-between;
    padding-top:16px; padding-bottom:16px;
  }
  .logo-lockup{
    display:flex;
    align-items:center;
    gap:9px;
  }
  .logo-img{
    height:20px;
    width:auto;
    display:block;
  }
  .logo-sub{
    font-family:'Space Grotesk', sans-serif;
    font-size:0.72rem;
    font-weight:600;
    text-transform:uppercase;
    letter-spacing:0.08em;
    color:var(--teal);
    margin-top:2px;
  }
  nav.primary-nav{display:flex; gap:28px;}
  nav.primary-nav a{
    font-size:0.92rem;
    color:var(--paper-dim);
  }
  nav.primary-nav a:hover{color:var(--paper);}
  .header-cta{
    display:inline-block;
    background:var(--teal);
    color:var(--bg-deep);
    font-weight:600;
    font-size:0.88rem;
    padding:10px 18px;
    border-radius:var(--radius-sm);
  }
  .header-cta:hover{background:var(--orange); color:var(--paper);}

  .menu-toggle{
    display:none;
    -webkit-appearance:none; appearance:none;
    background:transparent; border:none; outline:none;
    box-shadow:none; -webkit-tap-highlight-color:transparent;
    cursor:pointer;
    width:40px; height:40px;
    padding:0; margin:0;
    flex-direction:column; align-items:center; justify-content:center; gap:5px;
    border-radius:8px;
  }
  .menu-toggle:active{background:rgba(245,244,236,0.08);}
  .menu-toggle span{
    display:block; width:22px; height:2px; background:var(--paper);
    border-radius:2px; transition:transform .2s, opacity .2s;
  }
  .menu-toggle.is-open span:nth-child(1){transform:translateY(7px) rotate(45deg);}
  .menu-toggle.is-open span:nth-child(2){opacity:0;}
  .menu-toggle.is-open span:nth-child(3){transform:translateY(-7px) rotate(-45deg);}

  @media (max-width:860px){
    .menu-toggle{display:flex;}
    .header-cta{display:none;}
    nav.primary-nav{
      display:none;
      position:absolute; top:100%; left:0; right:0;
      flex-direction:column; gap:0;
      background:var(--bg-deep);
      border-bottom:1px solid rgba(245,244,236,0.1);
      box-shadow:0 16px 32px rgba(0,0,0,0.35);
    }
    nav.primary-nav.is-open{display:flex;}
    nav.primary-nav a{
      padding:16px 28px;
      border-top:1px solid rgba(245,244,236,0.07);
    }
  }

  /* ---------- HERO ---------- */
  .hero{
    position:relative;
    background:radial-gradient(120% 140% at 15% 0%, var(--bg-mid) 0%, var(--bg-deep) 55%);
    padding:76px 0 60px;
    overflow:hidden;
  }
  .hero::before{
    content:'';
    position:absolute;
    top:0; right:0;
    width:620px; height:620px;
    background:url('/assets/watermark.png') top right / contain no-repeat;
    z-index:0;
    pointer-events:none;
  }
  .hero .wrap{
    display:block;
    position:relative;
    z-index:1;
  }
  .hero-text{max-width:720px;}
  .hero-intent{
    font-family:'Fraunces', serif;
    font-style:italic;
    font-weight:400;
    color:var(--paper-dim);
    font-size:1.02rem;
    margin-top:18px;
    max-width:46ch;
  }
  .hero h1{
    font-size:clamp(2.3rem, 4.2vw, 3.5rem);
    max-width:15ch;
  }
  @media (max-width:640px){
    .hero::before{width:220px; height:220px;}
  }
  .hero-tldr{
    margin-top:28px;
    padding:0;
    list-style:none;
    display:flex;
    flex-direction:column;
    gap:10px;
    max-width:48ch;
  }
  .hero-tldr li{
    position:relative;
    padding-left:20px;
    font-size:0.95rem;
    color:var(--paper-dim);
  }
  .hero-tldr li::before{
    content:"";
    position:absolute; left:0; top:9px;
    width:8px; height:8px; border-radius:50%;
    background:var(--teal);
  }
  .hero-actions{margin-top:32px; display:flex; gap:16px; flex-wrap:wrap; align-items:center;}
  .btn-primary{
    background:var(--orange);
    color:var(--bg-deep);
    font-weight:600;
    font-size:0.98rem;
    padding:14px 26px;
    border-radius:var(--radius-sm);
    display:inline-block;
  }
  .btn-primary:hover{background:var(--paper);}
  .btn-ghost{
    color:var(--paper);
    font-size:0.95rem;
    border-bottom:1px solid var(--paper-dim);
    padding-bottom:2px;
  }
  .btn-ghost:hover{border-color:var(--teal); color:var(--teal);}

  /* ---------- FUNNEL PANELS (Adquisición / Fidelización) ---------- */
  .funnel-wrapper{
    display:grid;
    grid-template-columns:1fr 1fr;
    gap:20px;
    margin:40px 0 0;
  }
  .funnel-panel{
    border-radius:var(--radius-md);
    overflow:hidden;
    padding:32px;
  }
  .fp-dark{background:var(--bg-soft);}
  .fp-warm{background:linear-gradient(160deg, #F7E7D8, #F2D9C2);}
  .fp-header{display:flex; align-items:center; gap:12px; margin-bottom:22px;}
  .fp-badge{
    font-family:'Space Grotesk', sans-serif;
    font-weight:700; font-size:0.68rem; letter-spacing:0.06em;
    padding:4px 11px; border-radius:20px;
  }
  .fp-badge-teal{background:rgba(51,194,162,0.22); color:var(--teal);}
  .fp-badge-orange{background:rgba(196,101,42,0.16); color:#8A431A;}
  .fp-title{font-family:'Fraunces', serif; font-weight:600; font-size:1.3rem;}
  .fp-dark .fp-title{color:var(--paper);}
  .fp-warm .fp-title{color:var(--ink);}
  .fp-triangle{width:100%; height:64px; display:block; margin-bottom:22px;}
  .fp-stages{display:flex; flex-direction:column; gap:8px;}
  .fp-stage{display:flex; align-items:center; gap:12px; padding:11px 13px; border-radius:10px;}
  .fp-dark .fp-stage{background:rgba(245,244,236,0.05);}
  .fp-warm .fp-stage{background:rgba(196,101,42,0.07);}
  .fp-num{
    width:26px; height:26px; border-radius:50%; flex-shrink:0;
    display:flex; align-items:center; justify-content:center;
    font-family:'Space Grotesk', sans-serif; font-size:0.68rem; font-weight:700;
  }
  .fp-num-teal{background:rgba(51,194,162,0.22); color:var(--teal);}
  .fp-num-orange{background:rgba(196,101,42,0.18); color:#8A431A;}
  .fp-stage-name{font-family:'Space Grotesk',sans-serif; font-weight:600; font-size:0.88rem; margin-bottom:1px;}
  .fp-dark .fp-stage-name{color:var(--paper);}
  .fp-warm .fp-stage-name{color:var(--ink);}
  .fp-stage-desc{font-size:0.78rem;}
  .fp-dark .fp-stage-desc{color:var(--paper-dim);}
  .fp-warm .fp-stage-desc{color:var(--ink-soft);}
  @media (max-width:820px){
    .funnel-wrapper{grid-template-columns:1fr;}
  }

  /* etapa de madurez — franja de apoyo */
  .stage-strip{
    display:grid;
    grid-template-columns:repeat(3,1fr);
    gap:16px;
    margin-top:20px;
  }
  .stage-strip-item{
    display:flex; gap:12px; align-items:flex-start;
    padding:16px 18px;
    background:rgba(245,244,236,0.04);
    border:1px solid rgba(245,244,236,0.1);
    border-radius:var(--radius-sm);
  }
  @media (max-width:820px){ .stage-strip{grid-template-columns:1fr;} }

  /* ---------- SECTION SHARED ---------- */
  section{padding:74px 0;}
  .eyebrow-none{margin-bottom:14px;}
  .section-head{max-width:60ch; margin-bottom:40px;}
  .section-head h2{font-size:clamp(1.6rem, 2.6vw, 2.15rem); color:var(--paper);}
  .section-head p{margin-top:14px; color:var(--paper-dim); font-size:1rem; max-width:56ch;}
  .section-light{background:var(--surface); color:var(--ink);}
  .section-light .section-head h2{color:var(--ink);}
  .section-light .section-head p{color:var(--ink-soft);}
  .inline-link{border-bottom:1px solid currentColor; padding-bottom:1px;}

  /* ---------- METODOLOGIA ---------- */
  .metodologia-body{
    display:grid;
    grid-template-columns:1.1fr 0.9fr;
    gap:56px;
    align-items:start;
  }
  .metodologia-copy p{
    color:var(--paper-dim);
    max-width:58ch;
    margin-bottom:18px;
    font-size:0.98rem;
  }
  .metodologia-copy p:first-child{color:var(--paper); font-size:1.05rem;}
  .metodologia-list{list-style:none; padding:0; margin:22px 0 0; display:flex; flex-direction:column; gap:14px;}
  .metodologia-list li{
    display:flex; gap:14px; align-items:flex-start;
    font-size:0.92rem; color:var(--paper-dim);
  }
  .metodologia-list b{color:var(--paper); font-weight:600; min-width:104px; display:inline-block;}
  .stage-card{
    background:var(--bg-soft);
    border:1px solid rgba(245,244,236,0.1);
    border-radius:var(--radius-md);
    padding:26px;
  }
  .stage-card h3{font-size:1.05rem; color:var(--paper); margin-bottom:6px;}
  .stage-card p{font-size:0.88rem; color:var(--paper-dim); margin-bottom:0;}
  .stage-row{display:flex; gap:16px; margin-top:16px;}
  .stage-row + .stage-row{margin-top:16px;}
  .stage-dot{
    width:10px; height:10px; border-radius:50%; margin-top:6px; flex-shrink:0;
  }
  .dot-teal{background:var(--teal);}
  .dot-orange{background:var(--orange);}
  .dot-paper{background:var(--paper-dim);}

  /* ---------- SERVICIOS ---------- */
  .servicios-grid{
    display:grid;
    grid-template-columns:repeat(4, 1fr);
    gap:1px;
    background:rgba(245,244,236,0.12);
    border:1px solid rgba(245,244,236,0.12);
    border-radius:var(--radius-md);
    overflow:hidden;
  }
  .servicio-item{
    background:var(--bg-deep);
    padding:26px 22px;
  }
  .servicio-item h3{font-size:0.98rem; color:var(--paper); margin-bottom:8px; font-family:'Space Grotesk',sans-serif; font-weight:600;}
  .servicio-item p{font-size:0.84rem; color:var(--paper-dim);}
  @media (max-width:860px){
    .servicios-grid{grid-template-columns:repeat(2,1fr);}
  }

  /* ---------- PLANES / ESCALERA ---------- */
  .planes-ladder{
    display:flex;
    align-items:flex-end;
    gap:22px;
    margin-top:8px;
  }
  .plan-card{
    flex:1;
    background:var(--paper);
    color:var(--ink);
    border-radius:var(--radius-md);
    padding:28px 24px;
    position:relative;
  }
  .plan-step{
    font-family:'Fraunces', serif;
    font-size:0.82rem;
    color:var(--ink-soft);
    margin-bottom:10px;
  }
  .plan-card h3{font-size:1.15rem; color:var(--ink); margin-bottom:6px;}
  .plan-price{font-family:'Fraunces', serif; font-size:1.7rem; margin:10px 0 4px; color:var(--ink);}
  .plan-price small{font-family:'Space Grotesk',sans-serif; font-size:0.78rem; font-weight:500; color:var(--ink-soft);}
  .plan-tagline{font-size:0.86rem; color:var(--ink-soft); margin-bottom:18px;}
  .plan-features{list-style:none; padding:0; margin:0; display:flex; flex-direction:column; gap:9px;}
  .plan-features li{font-size:0.85rem; padding-left:16px; position:relative; color:var(--ink);}
  .plan-features li::before{
    content:"";
    position:absolute; left:0; top:8px;
    width:6px; height:6px; border-radius:50%;
    background:var(--teal-deep);
  }
  .plan-card.p1{transform:translateY(46px);}
  .plan-card.p2{transform:translateY(20px);}
  .plan-card.p3{transform:translateY(0);}
  .plan-card.p3{border:2px solid var(--orange);}
  @media (max-width:920px){
    .planes-ladder{flex-direction:column; align-items:stretch;}
    .plan-card.p1, .plan-card.p2, .plan-card.p3{transform:none;}
  }
  .planes-note{
    margin-top:66px;
    font-size:0.85rem;
    color:var(--ink-soft);
    max-width:70ch;
  }
  @media (max-width:920px){ .planes-note{margin-top:24px;} }

  .enterprise-banner{
    margin-top:36px;
    border:1.5px dashed var(--ink-soft);
    border-radius:var(--radius-md);
    padding:32px 30px;
    display:flex;
    justify-content:space-between;
    align-items:center;
    gap:24px;
    flex-wrap:wrap;
  }
  .enterprise-banner h3{font-size:1.2rem; color:var(--ink); margin-bottom:6px;}
  .enterprise-banner p{font-size:0.9rem; color:var(--ink-soft); max-width:52ch;}
  .btn-dark{
    background:var(--ink);
    color:var(--paper);
    font-weight:600;
    font-size:0.92rem;
    padding:13px 24px;
    border-radius:var(--radius-sm);
    white-space:nowrap;
  }
  .btn-dark:hover{background:var(--orange-deep);}

  /* ---------- CASOS ---------- */
  .casos-row{
    display:flex; gap:16px; flex-wrap:wrap;
    align-items:center;
    margin-top:8px;
  }
  .casos-logo{
    background:var(--paper);
    border-radius:var(--radius-sm);
    padding:14px 18px;
    display:flex;
    align-items:center;
    justify-content:center;
    height:64px;
  }
  .casos-logo img{
    height:100%;
    width:auto;
    max-width:130px;
    object-fit:contain;
    display:block;
  }

  /* ---------- FUNDADOR ---------- */
  .founder-card{
    display:flex;
    gap:40px;
    align-items:center;
    margin-top:8px;
  }
  .founder-photo{
    width:140px; height:140px; border-radius:50%;
    object-fit:cover; flex-shrink:0;
    border:3px solid var(--teal);
  }
  .founder-name{font-family:'Fraunces', serif; font-size:1.4rem; color:var(--paper); margin-bottom:2px;}
  .founder-role{
    font-size:0.78rem; font-weight:600; text-transform:uppercase; letter-spacing:0.07em;
    color:var(--teal); margin-bottom:14px;
  }
  .founder-bio{color:var(--paper-dim); max-width:62ch; font-size:0.94rem; line-height:1.65;}
  .founder-stats{display:flex; gap:32px; margin-top:22px; flex-wrap:wrap;}
  .founder-stat-num{font-family:'Fraunces', serif; font-size:1.35rem; color:var(--teal);}
  .founder-stat-label{font-size:0.74rem; color:var(--paper-dim); margin-top:2px; max-width:15ch;}
  @media (max-width:700px){
    .founder-card{flex-direction:column; align-items:flex-start; gap:22px;}
  }

  /* ---------- FAQ ---------- */
  .faq-list{max-width:760px;}
  .faq-item{
    border-top:1px solid var(--surface-line);
    padding:22px 0;
  }
  .faq-item:last-child{border-bottom:1px solid var(--surface-line);}
  .faq-item h3{font-size:1rem; font-family:'Space Grotesk',sans-serif; font-weight:600; color:var(--ink); margin-bottom:8px;}
  .faq-item p{font-size:0.92rem; color:var(--ink-soft); max-width:64ch;}

  /* ---------- CTA FINAL ---------- */
  .cta-final{
    background:radial-gradient(120% 160% at 85% 100%, var(--bg-mid) 0%, var(--bg-deep) 60%);
    text-align:left;
  }
  .cta-final .wrap{
    display:flex; justify-content:space-between; align-items:center; gap:24px; flex-wrap:wrap;
  }
  .cta-final h2{font-size:clamp(1.6rem, 3vw, 2.3rem); max-width:16ch;}

  /* ---------- DIAGNÓSTICO B2B / B2C ---------- */
  .diag-select{display:grid; grid-template-columns:1fr 1fr; gap:16px; max-width:820px; margin-top:8px;}
  @media (max-width:640px){
    .diag-select{grid-template-columns:1fr;}
  }
  .diag-type-btn{
    display:flex; align-items:center; gap:20px;
    background:rgba(245,244,236,0.04);
    border:1px solid rgba(245,244,236,0.14);
    border-radius:var(--radius-md);
    padding:22px 26px;
    cursor:pointer; text-align:left; width:100%;
    transition:background .2s, border-color .2s, transform .2s;
    color:var(--paper);
    font-family:'Space Grotesk', sans-serif;
  }
  .diag-type-btn:hover{background:rgba(51,194,162,0.08); border-color:var(--teal); transform:translateY(-2px);}
  .dtb-icon{
    width:48px; height:48px; border-radius:12px; flex-shrink:0;
    background:rgba(51,194,162,0.14); color:var(--teal);
    display:flex; align-items:center; justify-content:center;
    font-family:'Fraunces', serif; font-weight:600; font-size:1rem;
  }
  .dtb-text{flex:1;}
  .dtb-label{font-size:0.72rem; font-weight:600; text-transform:uppercase; letter-spacing:0.08em; color:var(--teal); margin-bottom:3px;}
  .dtb-title{font-family:'Fraunces', serif; font-size:1.25rem; color:var(--paper); margin-bottom:4px;}
  .dtb-sub{font-size:0.85rem; color:var(--paper-dim);}
  .diag-privacy{font-size:0.8rem; color:var(--paper-dim); margin-top:18px;}

  /* overlay */
  #diagOverlay{position:fixed; inset:0; z-index:9999; display:none; align-items:center; justify-content:center; padding:20px;}
  .diag-bg{position:absolute; inset:0; background:rgba(6,20,15,0.92); backdrop-filter:blur(4px);}
  .diag-shell{position:relative; z-index:2; width:100%; max-width:540px; display:flex; flex-direction:column; gap:18px; max-height:calc(100vh - 40px); overflow-y:auto;}
  .diag-close{
    position:fixed; top:20px; right:20px; width:40px; height:40px; border-radius:50%;
    background:rgba(245,244,236,0.1); border:none; cursor:pointer;
    display:flex; align-items:center; justify-content:center; transition:background .2s; z-index:10;
  }
  .diag-close:hover{background:rgba(245,244,236,0.2);}
  .diag-outer-title{
    font-family:'Fraunces', serif; font-weight:560; font-size:clamp(1.1rem,3vw,1.6rem);
    color:var(--paper); line-height:1.3; text-align:center; padding:0 30px;
  }
  .diag-card{background:var(--surface); color:var(--ink); border-radius:var(--radius-md); overflow:hidden; box-shadow:0 24px 80px rgba(0,0,0,0.5);}
  .diag-card-header{padding:18px 26px; background:linear-gradient(120deg, var(--teal), var(--teal-deep)); display:flex; align-items:center; justify-content:space-between;}
  .dch-title{font-family:'Fraunces', serif; font-weight:600; font-size:0.98rem; color:var(--bg-deep);}
  .dch-counter{font-size:0.7rem; font-weight:700; letter-spacing:0.08em; color:rgba(13,31,23,0.6);}
  .diag-card-body{padding:26px;}

  .dq-question{font-family:'Space Grotesk', sans-serif; font-weight:600; font-size:1.02rem; color:var(--ink); line-height:1.4; margin-bottom:18px;}
  .dq-opts{display:flex; flex-direction:column; gap:9px;}
  .dq-opt{
    padding:12px 15px; background:var(--paper); border:1.5px solid var(--surface-line);
    border-radius:var(--radius-sm); font-family:'Space Grotesk', sans-serif; font-size:0.88rem;
    color:var(--ink); cursor:pointer; text-align:left; transition:border-color .15s, background .15s; line-height:1.4;
  }
  .dq-opt:hover{border-color:var(--teal); background:#F0FBF8;}
  .dq-opt--active{border-color:var(--teal) !important; background:#E4F7F2 !important; color:var(--teal-deep); font-weight:600;}
  .dq-textarea{
    width:100%; min-height:100px; padding:13px 15px; border:1.5px solid var(--surface-line);
    border-radius:var(--radius-sm); font-family:'Space Grotesk', sans-serif; font-size:0.88rem;
    color:var(--ink); resize:vertical; outline:none; transition:border-color .2s; background:var(--paper);
  }
  .dq-textarea:focus{border-color:var(--teal);}
  .dq-label{display:flex; flex-direction:column; gap:13px; margin-bottom:4px;}

  .dc-field{display:flex; flex-direction:column; gap:6px;}
  .dc-label{font-size:0.68rem; font-weight:700; text-transform:uppercase; letter-spacing:0.07em; color:var(--ink-soft);}
  .dc-input{
    padding:11px 13px; border:1.5px solid var(--surface-line); border-radius:var(--radius-sm);
    font-family:'Space Grotesk', sans-serif; font-size:0.88rem; color:var(--ink); outline:none;
    background:var(--paper); transition:border-color .2s;
  }
  .dc-input:focus{border-color:var(--teal);}

  .dc-actions{display:flex; flex-direction:column; gap:9px; margin-top:16px;}
  .dc-continue{
    width:100%; padding:14px; background:var(--orange); color:var(--bg-deep);
    font-family:'Space Grotesk', sans-serif; font-weight:700; font-size:0.9rem;
    border:none; border-radius:var(--radius-sm); cursor:pointer; transition:opacity .2s, transform .2s;
  }
  .dc-continue:hover:not(:disabled){transform:translateY(-1px); opacity:0.92;}
  .dc-continue--disabled{opacity:0.4 !important; cursor:not-allowed !important;}
  .dc-back{
    width:100%; padding:12px; background:var(--surface-line); color:var(--ink-soft);
    font-family:'Space Grotesk', sans-serif; font-weight:500; font-size:0.82rem;
    border:none; border-radius:var(--radius-sm); cursor:pointer; transition:background .2s;
  }
  .dc-back:hover{background:#C6D3C0;}

  .diag-spinner{width:34px; height:34px; border-radius:50%; margin:0 auto; border:3px solid rgba(51,194,162,0.2); border-top-color:var(--teal); animation:diagspin .7s linear infinite;}
  @keyframes diagspin{to{transform:rotate(360deg);}}
  .diag-success{text-align:center; padding:14px 0;}
  .ds-icon{font-size:44px; margin-bottom:14px;}
  .ds-title{font-family:'Fraunces', serif; font-weight:600; font-size:1.15rem; color:var(--ink); margin-bottom:8px;}
  .ds-msg{font-size:0.92rem; color:var(--ink-soft); line-height:1.6;}

  @media (max-width:600px){
    .diag-outer-title{font-size:1rem; padding:0 16px;}
    .diag-card-body{padding:20px;}
  }

  /* ---------- FOOTER ---------- */
  footer{
    background:var(--bg-deep);
    border-top:1px solid rgba(245,244,236,0.1);
    padding:44px 0 100px;
  }
  footer .wrap{
    display:flex; justify-content:space-between; flex-wrap:wrap; gap:24px;
  }
  .footer-col p, .footer-col a{font-size:0.85rem; color:var(--paper-dim); display:block; margin-bottom:6px;}
  .footer-col h4{font-size:0.82rem; color:var(--paper); margin-bottom:12px; font-weight:600;}

  /* ---------- MOBILE STICKY CTA ---------- */
  .mobile-cta{
    display:none;
    position:fixed; left:0; right:0; bottom:0; z-index:50;
    background:var(--orange);
    color:var(--bg-deep);
    padding:14px 18px;
    justify-content:space-between;
    align-items:center;
    flex-wrap:wrap;
    gap:10px;
    font-size:0.85rem;
    font-weight:600;
  }
  .mobile-cta span{flex:1; min-width:160px;}
  .mobile-cta a{
    background:var(--bg-deep); color:var(--paper);
    padding:9px 16px; border-radius:var(--radius-sm);
    font-size:0.82rem;
    white-space:nowrap;
  }
  @media (max-width:768px){
    .mobile-cta{display:flex;}
    footer{padding-bottom:96px;}
  }

  /* ---------- CASOS DETALLE (página casos-de-exito) ---------- */
  .case-grid{display:grid; grid-template-columns:repeat(3,1fr); gap:20px; margin-top:8px;}
  .case-card{background:var(--paper); color:var(--ink); border-radius:var(--radius-md); padding:24px; display:flex; flex-direction:column; gap:14px;}
  .case-card .case-logo{height:40px; display:flex; align-items:center;}
  .case-card .case-logo img{max-height:100%; max-width:150px; object-fit:contain;}
  .case-card h3{font-family:'Fraunces', serif; font-size:1.05rem; color:var(--ink);}
  .case-card p{font-size:0.85rem; color:var(--ink-soft); line-height:1.55;}
  @media (max-width:820px){.case-grid{grid-template-columns:1fr 1fr;}}
  @media (max-width:560px){.case-grid{grid-template-columns:1fr;}}

  /* ---------- INTERLINKING ---------- */
  .related-links{display:flex; gap:12px; flex-wrap:wrap; margin-top:18px;}
  .related-links a{font-size:0.85rem; color:var(--teal); border:1px solid rgba(51,194,162,0.32); padding:9px 16px; border-radius:20px;}
  .related-links a:hover{background:rgba(51,194,162,0.1);}

  /* ---------- BLOG (estado vacío) ---------- */
  .blog-empty{background:var(--surface); color:var(--ink); border-radius:var(--radius-md); padding:40px 34px; max-width:660px;}
  .blog-empty h3{font-family:'Fraunces', serif; font-size:1.25rem; margin-bottom:12px;}
  .blog-empty p{color:var(--ink-soft); font-size:0.94rem; line-height:1.65; margin-bottom:14px;}

  /* ---------- CONTACTO ---------- */
  .contact-methods{display:flex; flex-direction:column; gap:14px; margin-top:26px; max-width:440px;}
  .contact-method{display:flex; align-items:center; gap:16px; background:rgba(245,244,236,0.05); border:1px solid rgba(245,244,236,0.12); border-radius:var(--radius-sm); padding:16px 20px;}
  .contact-method .cm-label{font-size:0.68rem; text-transform:uppercase; letter-spacing:0.07em; color:var(--teal); margin-bottom:3px;}
  .contact-method .cm-value{font-size:0.98rem; color:var(--paper); font-weight:600;}

  /* ---------- CASO DESTACADO ---------- */
  .case-feature{
    background:linear-gradient(155deg, var(--bg-mid) 0%, var(--bg-deep) 65%);
    border:1px solid rgba(51,194,162,0.25);
    border-radius:var(--radius-md);
    padding:38px 36px;
    margin-bottom:40px;
  }
  .case-feature-eyebrow{
    font-size:0.72rem; font-weight:700; text-transform:uppercase; letter-spacing:0.08em;
    color:var(--teal); margin-bottom:12px;
  }
  .case-feature h3{font-family:'Fraunces', serif; font-size:1.5rem; color:var(--paper); max-width:26ch; margin-bottom:14px;}
  .case-feature p{font-size:0.94rem; color:var(--paper-dim); max-width:70ch; line-height:1.65;}
  .case-feature-stats{
    display:grid; grid-template-columns:repeat(4,1fr); gap:18px;
    margin-top:26px;
  }
  .cf-stat-num{font-family:'Fraunces', serif; font-size:1.55rem; color:var(--teal);}
  .cf-stat-label{font-size:0.78rem; color:var(--paper-dim); margin-top:3px; line-height:1.4;}
  .case-feature-quote{
    margin-top:26px; padding:18px 22px;
    border-left:2px solid var(--teal);
    font-family:'Fraunces', serif; font-style:italic; color:var(--paper);
    font-size:0.98rem; line-height:1.55;
  }
  .case-feature-foot{margin-top:18px; font-size:0.78rem; color:var(--paper-dim);}
  @media (max-width:820px){ .case-feature-stats{grid-template-columns:1fr 1fr;} }
  @media (max-width:480px){ .case-feature-stats{grid-template-columns:1fr;} .case-feature{padding:26px 22px;} }

  /* teaser de caso en el Home */
  .case-teaser{
    display:flex; align-items:center; justify-content:space-between; gap:24px; flex-wrap:wrap;
    background:rgba(51,194,162,0.06); border:1px solid rgba(51,194,162,0.22);
    border-radius:var(--radius-md); padding:22px 26px; margin-top:24px;
  }
  .case-teaser .ct-num{font-family:'Fraunces', serif; font-size:1.7rem; color:var(--teal);}
  .case-teaser .ct-text{font-size:0.88rem; color:var(--paper-dim); max-width:46ch;}
  .case-teaser a{white-space:nowrap;}